About Antroinette Smith
Hi, I’m Antroinette Smith a global event strategist, design fiend, conceptual creative, event magician & killer storyteller.
​
With over 14 years of experience in delivering successful and innovative experiential events in the corporate, association, and life sciences markets. I play a pivotal role in creating innovative, experiential moments that drive brand exposure and business growth. Working closely with cross-functional teams across B2B Marketing, Sales, Global Marketing and R&D functions to identify and execute unique opportunities for customer engagement. I’m a high-energy Event Marketer with sharp project management skills with a passion for delivering world-class events and maintaining proactive approaches to improving operational efficiency.
My commitment to excellence has led to seamless execution of events that not only align with my client’s vision but also resonate across diverse audiences. Specializing in creating immersive experiences that engage, inspire, and leave a lasting impression on the audience. With a rich background in global event strategy and a passion for experiential design, my career has been marked by designing and executing high-impact, strategic events that enhance brand visibility, deepen customer and partner engagement, and drive measurable business growth.
​
“Creativity is to think more effectively.” - Pierre Reverdy
My Latest Projects
ALCON INNOVATION SUITES - OCT 2024 - CHICAGO
PROJECT OBJECTIVE: To design and implement a novel immersive experiential marketing initiative that highlights the company’s latest innovations in Cataract, Refractive, Retina technology. The aim is to gather feedback to enhance the development of both future and commercialized products by providing interactive learning experiences that educate attendees about the capabilities of these offerings.
​
This project iteration is a collection of interactive exhibit designs and installations, showcasing innovative and engaging experiences for visitors. From interactive displays to spatial design, these projects aim to create immersive environments that captivate educate and drive sales.
ALCON INNOVATION SUITES - MAY 2023 - SAN DIEGO
PROJECT OBJECTIVE: To design and implement a novel immersive experiential marketing initiative that highlights the company’s latest innovations in Cataract, Refractive, Retina technology. The aim is to gather feedback to enhance the development of both future and commercialized products by providing interactive learning experiences that educate attendees about the capabilities of these offerings.
​
This project iteration showcase a series of exhibit installations that demonstrate the seamless integration of design and functionality. These projects focus on creating impactful and visually stunning displays that leave a lasting impression on the audience.
info@adsmitheventpro.com | 972-746-8576